{"id":3979,"date":"2015-11-26T18:01:02","date_gmt":"2015-11-26T17:01:02","guid":{"rendered":"https:\/\/www.tarragonaexperience.com\/2015\/11\/26\/aleix-marin-photographer-and-commercial-location-scout-tarragona-provides-advertising-with-a-lot-of-possibilities\/"},"modified":"2015-11-26T18:01:02","modified_gmt":"2015-11-26T17:01:02","slug":"aleix-marin-photographer-and-commercial-location-scout-tarragona-provides-advertising-with-a-lot-of-possibilities","status":"publish","type":"post","link":"https:\/\/www.tarragonaexperience.com\/en\/2015\/11\/26\/aleix-marin-photographer-and-commercial-location-scout-tarragona-provides-advertising-with-a-lot-of-possibilities\/","title":{"rendered":"Aleix Mar\u00edn, photographer and commercial location scout: \u201cTarragona provides advertising with a lot of possibilities\u201d"},"content":{"rendered":"
\"Aleix<\/a>
Aleix Mar\u0092\u00edn, localitzador d’exteriors per a publicitat.
Espig\u0097\u00f3 del port de Tarragona.
Tarragona, Tarragon\u008f\u00e8s, Tarragona<\/figcaption><\/figure>\n

Where most people can only see a lonely road, he glimpses the car of our dreams. The photographer Aleix Mar\u00edn<\/strong> has a sixth sense for composition and advertisements. He works as a commercial location scout for catalogues, posters\u2026 and has been a few times in Tarragona<\/strong> recently. The appeal of the Laboral, harbour, Amphitheatre, Bank of Spain, Pla\u00e7a de la Seu or Llarga beach have turned the city into a set for audiovisual productions. \u201cYou look at this city with special fondness. It provides advertising industry with a lot of possibilities<\/em>\u201d, explains Mar\u00edn<\/strong>, who has been able to bring big names such as Porsche<\/strong>, Mercedes<\/strong> and BMW<\/strong> to the city for their advertising productions.<\/p>\n

Six o\u2019clock in the evening, last dose of sunlight at the Port\u2019s breakwater. Aleix<\/strong> and his mates are packing up after a long day at work. They\u2019ve been taking pictures of the surroundings for a new ad of a BMW<\/strong> sports car. The team, of about ten people, gathers motoring photograph specialists specifically arrived from Germany<\/strong>. Aleix<\/strong> is a key element. He\u2019s acquainted with the location and managed to persuade the client. A team of men from the advertising agency and the audiovisual studio have flown to Tarragona<\/strong>. Not a single detail is left to chance. They\u2019re even taking pictures that will then be reflected onto the body of the car.<\/p>\n

Those really attentive, might even recognise Tarragona<\/strong> once the ad is launched. Advertising however, it\u2019s not about creating postcards, but selling. This can only be achieved by positioning the product in an appealing scenery, not singular, but rather a more generic one, so that customers can feel it as theirs. Nothing should disrupt the selling product\u2019s prominence. Tarragona<\/strong> has loads of these sceneries, says Mar\u00edn<\/strong>. \u201cAt the harbour is where we found all the client\u2019s specifications; there\u2019s natural light, it\u2019s an open space, it has a clear long road and an endless horizon<\/em>\u201d, explains. He uses a compass hanging from his neck to point at the North, and know the sun\u2019s orientation and exact position, which is fundamental for photography.<\/p>\n

\u201cI\u2019ve had the time of my life scouting, like the time I was in the beaches of the north of Spain. When you\u2019re on your own, you can see a specific location as many times as you like. You work with feelings, and what that location evokes. Once you\u2019re with your team, in situ, this can be a really stressing job. Everything must be the way it was planned, and there\u2019s a lot of people that can actually do their jobs or not depending in very small details<\/em>\u201d, says Mar\u00edn<\/strong>. Part of his duty is paperwork, and asking for the necessary authorisations in order to take photographs to a public location. <\/p>\n

Madrid<\/strong>, M\u00e1laga<\/strong> and Barcelona<\/strong> are \u201ctop\u201d locations for commercial photography in Spain<\/strong>. \u201cCustomers guides us where they want to go to, and Barcelona<\/strong> really has a lot to say<\/em>\u201d, claims Aleix<\/strong>. There are about thirty freelance photographers in Catalonia<\/strong> that, just like him, are working on commercial location scouting. Within a 2-hour drive, you get \u201ca large variety on landscapes, high almost Alps<\/strong>-like mountains and large cities, industry or beach<\/em>\u201d, he states. There is, however, yet another more determining factor: \u201cInternational agencies like to work with Catalans. They say we\u2019re more reliable, more responsible<\/em>\u201d, says Aleix<\/strong>, who has been through a lot after ten years working as a freelance.<\/p>\n

The same consideration also works for Tarragona<\/strong>, where professionals like Aleix<\/strong> have the logistical support and permit management of the Tarragona Film Office<\/a><\/strong>, created in 2010. \u201cTarragona<\/strong> can play a complimentary role with Barcelona<\/strong>, and has a lot to offer in this sense. Location, however, is not everything. We find local collaboration in here, people want us back; and this is why we are back<\/em>\u201d, explains Aleix Mar\u00edn<\/strong>. 200 municipalities in Catalonia<\/strong> are part of the Catalunya Film Comission<\/a><\/strong>. Tarragona<\/strong> is the third city in Catalonia with the highest number of shoots and photo sessions, after Barcelona<\/strong> and l\u2019Hospitalet de Llobregat<\/strong>. Every year, almost 100 film productions take place in this city, with the resulting positive impact towards Tarragona<\/strong> and its trademark.<\/p>\n

Text: Oriol Margalef<\/a><\/strong> (@OhMargalef<\/a><\/strong> on Twitter)
\nPictures: Rafael L\u00f3pez-Monn\u00e9<\/a><\/strong> (@lopezmonne<\/a><\/strong> on Twitter)
\nTranslation: Artur Santos<\/a><\/strong> (@artur_1983<\/a><\/strong> on Twitter)<\/p>\n","protected":false},"excerpt":{"rendered":"

Where most people can only see a lonely road, he glimpses the car of our dreams. The photographer Aleix Mar\u00edn has a sixth sense for composition and advertisements. He works as a commercial location scout for catalogues, posters\u2026 and has been a few times in Tarragona recently. The appeal of the Laboral, harbour, Amphitheatre, Bank […]<\/p>\n","protected":false},"author":5,"featured_media":5551,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[712,722],"tags":[1586,1584,1593,907,1587,1580,1582,1595,1589,1591,809,838,837],"class_list":["post-3979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oriol-margalef-3","category-rafael-lopez-monne-3","tag-anuncios-en","tag-anuncis-en","tag-bmw-en","tag-cine-en","tag-film-en","tag-localitzador-en","tag-localizador-en","tag-mercedes-en","tag-office-en","tag-porsche-en","tag-tarragona-en","tag-turisme-en","tag-turismo-en"],"yoast_head":"\nAleix Mar\u00edn, photographer and commercial location scout: \u201cTarragona provides advertising with a lot of possibilities\u201d - Tarragona Experience<\/title>\n<meta name=\"description\" content=\"Where most people can only see a lonely road, he glimpses the car of our dreams. 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