{"id":4087,"date":"2019-05-22T09:00:23","date_gmt":"2019-05-22T07:00:23","guid":{"rendered":"https:\/\/www.tarragonaexperience.com\/2019\/05\/22\/a-cinematic-tour-of-tarragona\/"},"modified":"2022-01-20T12:41:09","modified_gmt":"2022-01-20T10:41:09","slug":"a-cinematic-tour-of-tarragona","status":"publish","type":"post","link":"https:\/\/www.tarragonaexperience.com\/en\/2019\/05\/22\/a-cinematic-tour-of-tarragona\/","title":{"rendered":"A cinematic tour of Tarragona"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.tarragonaexperience.com\/wp-content\/uploads\/2019\/05\/AnunciFanta-Tarragona.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.tarragonaexperience.com\/wp-content\/uploads\/2019\/05\/AnunciFanta-Tarragona.jpg\" alt=\"Movie Set on Tarragona Beach\" class=\"wp-image-9697\" srcset=\"https:\/\/www.tarragonaexperience.com\/wp-content\/uploads\/2019\/05\/AnunciFanta-Tarragona.jpg 1024w, https:\/\/www.tarragonaexperience.com\/wp-content\/uploads\/2019\/05\/AnunciFanta-Tarragona-300x200.jpg 300w, https:\/\/www.tarragonaexperience.com\/wp-content\/uploads\/2019\/05\/AnunciFanta-Tarragona-768x512.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<p>With more than two thousand years of history, the city of Tarragona has borne witness to countless lives and events.<\/p>\n\n\n\n<p>In the last few years the city has been showing a brand new facet to the world as the backdrop to some very different events: advertising campaigns. <\/p>\n\n\n\n<p>Several brands and producers have chosen areas of Tarragona as the scenario for their ads, attracted by the city\u2019s wealth of heritage monuments. <\/p>\n\n\n\n<p>In search of an original setting in the narrow streets of the Part Alta, an idyllic beach scene or even a unique urban facility. <\/p>\n\n\n\n<p>With the support of the <a href=\"https:\/\/www.tarragona.cat\/film-office\">Tarragona Film Office<\/a>, all these narratives have been transformed into reality. <\/p>\n\n\n\n<p>Offering yet another means of discovering and admiring some of the sights of Tarragona. <\/p>\n\n\n\n<p>This article offers a tour of some of the ad locations that will make you fall in love with Tarragona from a different perspective.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Modern-day gladiators in the Amphitheatre&nbsp;<\/strong><\/h2>\n\n\n\n<p>The unbeatable combination of the Mediterranean Sea and the spectacular amphitheatre of ancient Tarraco. <\/p>\n\n\n\n<p>Built in the second century, has attracted numerous filmmakers for whom it provides the perfect backdrop. <\/p>\n\n\n\n<p>The monument was the climatic image of an <a href=\"https:\/\/vimeo.com\/87450793\">Estrella Damm<\/a> campaign in 2014. <\/p>\n\n\n\n<p>But one of the most memorable of all the shoots in the amphitheatre was the one by <a href=\"https:\/\/www.youtube.com\/watch?v=DBeiRazWnCQ\">Dolce &amp; Gabbana<\/a>. <\/p>\n\n\n\n<p>To promote its contemporary men\u2019s fragrance The One Sport. <\/p>\n\n\n\n<p>The brand revisited the amphitheatre\u2019s ancient activity with a new model of the modern gladiator.<\/p>\n\n\n\n<p>Offering one of the most beautiful panoramas in the city, the interior of the <a href=\"https:\/\/www.tarragonaturisme.cat\/ca\/monument\/amfiteatre-roma-mht\">amphitheatre<\/a> can still be visited today and you can even watch modern gladiatorial combats on warm August evenings with <a href=\"https:\/\/www.youtube.com\/watch?v=pD7WR_K94bI\">Amfiteatrvm<\/a>.<\/p>\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=DBeiRazWnCQ\">https:\/\/www.youtube.com\/watch?v=DBeiRazWnCQ<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The moving story of the Cathedral\u2019s bell-tower<\/strong><\/h2>\n\n\n\n<p>The snack brand <a href=\"https:\/\/www.youtube.com\/watch?v=g_DAg76nzEY\">Lays<\/a> tugged on our heartstrings with its Christmas tale about the head of the bell-ringing team at <a href=\"https:\/\/www.tarragonaturisme.cat\/ca\/museu\/catedral-i-museu-diocesa\">Tarragona Cathedral<\/a>, Crist\u00f2bal Conesa, and his annual pealing of the bells for peace. <\/p>\n\n\n\n<p>This very personal story, which brings a lump to your throat, takes place in the stunning setting of the Part Alta. <\/p>\n\n\n\n<p>Featuring the inside of the Cathedral and the very top of its bell-tower which offers a unique and almost magical view over the city. <\/p>\n\n\n\n<p>You can experience the feeling of being a bell-ringer for a short while on the <a href=\"https:\/\/www.catedraldetarragona.com\/visites-guiades\/\">guided tour<\/a> offered by the Cathedral.<\/p>\n\n\n\n<p>It includes an ascent to the highest point to admire the city from the same perspective as the star of the ad.<\/p>\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=g_DAg76nzEY\">https:\/\/www.youtube.com\/watch?v=g_DAg76nzEY<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The idyllic beach of Capellans<\/strong><\/h2>\n\n\n\n<p>Tarragona boasts more than ten kilometres of beaches from which to choose. <\/p>\n\n\n\n<p>This part of the coastline is home to numerous little coves which, as the locals well know, are fragments of paradise on earth. <\/p>\n\n\n\n<p>The people behind the <a href=\"https:\/\/www.youtube.com\/watch?v=eEtqstGrNCo\">Fanta<\/a> campaign of summer 2018 also knew this very well. <\/p>\n\n\n\n<p>They chose the <a href=\"https:\/\/www.tarragonaturisme.cat\/ca\/platja\/platja-dels-capellans\">beach of Capellans<\/a> to shoot part of their ad that takes place on an idyllic beach. <\/p>\n\n\n\n<p>And that was not the only location, as they also transformed Tarragona\u2019s trade fair into a discotheque. <\/p>\n\n\n\n<p>Fanta is not the only brand to be attracted by the appeal of this beach, as Estrella Damm. <\/p>\n\n\n\n<p>Also chose it as one of their locations for their <a href=\"https:\/\/www.youtube.com\/watch?v=PnAqZtkijqM\">2017<\/a> campaign, shot in Tarragona, which featured the <em>Game of Thrones<\/em> star Peter Dinklage.&nbsp;<\/p>\n\n\n\n<p>Located between the beaches of Arrabassada and La Llarga, Capellans beach is one of those coves on the Tarragona coastline. <\/p>\n\n\n\n<p>That we recommend you visit as part of a walk along the <a href=\"https:\/\/www.tarragonaturisme.cat\/ca\/camins-de-tarragona\">pathway<\/a> that hugs the city\u2019s coast.<\/p>\n\n\n<p><iframe title=\"&quot;La Vida Nostra&quot;, amb Peter Dinklage i \u00c1lvaro Cervantes. Estrella Damm 2017\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/PnAqZtkijqM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The streets of the Part Alta<\/strong><\/h2>\n\n\n\n<p>One of the neighbourhoods of Tarragona that offers a wealth of atmospheric streets, nooks and crannies in the shelter of its Roman walls is the Part Alta. <\/p>\n\n\n\n<p>Among the many brands that have been captivated by its charms is the insurance company <a href=\"https:\/\/vimeo.com\/283158672\">Axa<\/a>. <\/p>\n\n\n\n<p>They chose the narrow street of Escales de l\u2019Arbo\u00e7 to shoot part of its ad campaign in 2018.<\/p>\n\n\n\n<p>Still partly flanked by Roman walls, the Part Alta neighbourhood boasts the highest concentration of Roman and medieval monuments in the city. <\/p>\n\n\n\n<p>A labyrinthine network of streets and a fantastic array of restaurants, not to mention a truly inspiring atmosphere.<\/p>\n\n\n<p><iframe title=\"AXA - Make a Wish\" src=\"https:\/\/player.vimeo.com\/video\/283158672?h=eb8abed64b&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A very special conference centre<\/strong><\/h2>\n\n\n\n<p>Although it\u2019s not a place that is generally open for tours, if you come to Tarragona for business reasons or to attend a congress or convention. <\/p>\n\n\n\n<p>The Tarragona <a href=\"http:\/\/www.palautarragona.com\/\">Conference Centre<\/a> is one of the locations that you almost certainly know about. <\/p>\n\n\n\n<p>Its unique architecture, with its wall of preserved natural stone on every level that offers an unparalleled backdrop for events. <\/p>\n\n\n\n<p>Was the inspiration for the German lighting brand Occhio, which filmed its entire ad campaign for 2018 here, known as <a href=\"https:\/\/www.youtube.com\/watch?v=QAmK2Byy-18\"><em>The&nbsp;Charm<\/em><\/a>. <\/p>\n\n\n\n<p>The ad starred two big names from the film world, Mads Mikkelsen and Sofia Boutella.<\/p>\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=QAmK2Byy-18\">https:\/\/www.youtube.com\/watch?v=QAmK2Byy-18<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The perfect racetrack<\/strong><\/h2>\n\n\n\n<p>The automotive industry is another prolific user of Tarragona as a backdrop for their advertising shoots. <\/p>\n\n\n\n<p>Whether it\u2019s the labyrinthine nature of the narrow streets of the Part Alta to present the new <a href=\"https:\/\/www.youtube.com\/watch?v=d3vmXZm8pH0\">Toyota<\/a>&nbsp;model. <\/p>\n\n\n\n<p>As well, <a href=\"https:\/\/www.youtube.com\/watch?time_continue=6&amp;v=NpUYZzNv-W0\">Volkswagen Polo <\/a>to promote it to a Japanese audience.<\/p>\n\n\n\n<p>Performing spectacular manoeuvres in the middle of Rambla Nova for the Korean campaign by <a href=\"https:\/\/www.facebook.com\/tarragonafilmoffice\/videos\/1876700609215947\/\">Hyundai<\/a>. <\/p>\n\n\n\n<p>Or chilling out to the incomparable backdrop of Miracle Beach. <\/p>\n\n\n\n<p>As chosen by the Seat directors for the <a href=\"https:\/\/www.youtube.com\/watch?v=RwBn05YpKeQ\">new Ateca ad<\/a>.<\/p>\n\n\n\n<p>And <a href=\"https:\/\/vimeo.com\/58291984\">Opel<\/a> took us on a tour of the whole of Tarragona, from the port up to the Part Alta. <\/p>\n\n\n\n<p>Not forgetting the beaches, in its ad shot in 2013 to present its new model, the Mokka.<\/p>\n\n\n<p><iframe title=\"THE NEW MOKKA 90sec\" src=\"https:\/\/player.vimeo.com\/video\/58291984?h=492c5d6f49&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p>If you\u2019d like to know more about the locations in Tarragona that have provided a backdrop for film shoots.<\/p>\n\n\n\n<p>If you\u2019re interested in finding out about the other locations available through the <a href=\"https:\/\/www.tarragona.cat\/film-office\/\">Tarragona Film Office<\/a>. <\/p>\n\n\n\n<p>As well as our range of associated support services for audio-visual productions, we recommend you visit our website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With more than two thousand years of history, the city of Tarragona has borne witness to countless lives and events. In the last few years the city has been showing a brand new facet to the world as the backdrop to some very different events: advertising campaigns. Several brands and producers have chosen areas of 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